Why Asset Finance Beats Cash for Live Event Success

Cash might feel like the safest bet, but in the fast-paced world of live events, it’s not always the smartest. Dropping £40,000 on a lighting rig could leave you scrambling when a sponsor pulls out. Asset finance, like what we offer at Solara Finance, flips the script—here’s why it’s the better play for event success.

Cash Flow Is Everything

Events are cash-hungry. You’ve got to own the kit to get the job for lots of gigs. If you run your own event, you need deposits for venues, talent fees, and marketing costs—all before a single ticket sells. Paying cash for assets ties up funds you might need elsewhere. Financing lets you keep that cash liquid, ready for whatever curveballs come your way.

Scale Without Stress

Want to level up from supporting 500-person gig to a 5,000-person festival? That takes bigger stages, better sound, and more lights—assets that add up fast. With Solara, you can finance the upgrade and grow your event without draining reserves.

Tax Smarts

Here’s a perk: depending on the structure, some Asset Finance agreements qualify for tax deductions direct to the PnL, whereas other structure allow the borrower to treat it like depreciation or interest write-offs (check with your accountant). Paying cash? You might miss out on those breaks. It’s a small win that adds up over time.

Flexibility for Seasonal Slumps

Live events often peak in summer or holiday seasons. Solara Finance gets that—our repayment plans can flex to match your revenue cycles, unlike a cash purchase that hits your wallet all at once.

The Takeaway

Asset finance isn’t just borrowing—it’s strategic. It keeps your event alive and thriving. Curious how it fits your next project? Let’s talk at Solara Finance.